Media Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2

The New Rules of eCommerce

This is a podcast episode titled, The New Rules of eCommerce. The summary for this episode is: <p>The world of eCommerce has changed, and Jessica Schinazi is here to help us dig into the future of it. Jessica is the SVP of business development and transformation for Dyson, who previously led the charge in getting luxury beauty brands to sell on Amazon. There is no denying how COVID was a digital accelerator for most brands. On this episode she shares how eCommerce brands have evolved and shared strategies behind maintaining customers in a world where the rules have changed quite a bit.</p>
How Jess brought luxury beauty brands to Amazon
03:12 MIN
How to think about brand awareness on various social platforms (such as TikTok)
01:14 MIN
Luxury brands vs D2C brands
01:37 MIN
How COVID changed eCommerce brands
01:26 MIN
How social justice movements have changed the way brands interact with consumers
01:32 MIN
Personalizing experiences and incentives to maintain existing clients
01:40 MIN
Internal organization and transformational change
02:11 MIN