Jump Capital

Our first episode on sports betting is here! The industry is rapidly changing. Accessibility to sports betting is expanding, resulting in different audience bases. Today, Jason is joined by Yelena Shkolnik and Jeff Gerttula. Yelena will take us through how the sports betting industry has changed, trends we see happening, and where the industry could go. Jeff discusses sports betting from a media viewpoint and shares engagement opportunities as sports betting grows and evolves. Listen now for insight into how the audience expansion in sports betting opens up the doors for content and betting engagement.

Yelena is currently a Partner with Jump Capital, focused on new investments and current portfolio companies in media and enterprise software. Before joining Jump, Yelena was an investor with MK Capital, where she sourced new opportunities and actively supported MK’s portfolio companies. As an investor with MK, Yelena made investments in enterprise software, cloud computing, and marketing technology. Previously she was an associate with McNally Capital, where she focused on energy and closed an investment in the clean energy space.

Yelena Shkolnik

Partner at Jump Capital

Digital executive with 13+ years experience leading and innovating digital sports media businesses.

Jeff Gerttula

EVP and GM, CBS Sports Digital

Our first episode on sports betting is here! The industry is rapidly changing. Accessibility to sports betting is expanding, resulting in different audience bases. Today, Jason is joined by Yelena Shkolnik and Jeff Gerttula. Yelena will take us through how the sports betting industry has changed, trends we see happening, and where the industry could go. Jeff discusses sports betting from a media viewpoint and shares engagement opportunities as sports betting grows and evolves. Listen now for insight into how the audience expansion in sports betting opens up the doors for content and betting engagement. 


The Evolution of Sports Betting

Our first episode on sports betting is here! The industry is rapidly changing. Accessibility to sports betting is expanding, resulting in different audience bases. Today, Jason is joined by Yelena Shkolnik and Jeff Gerttula. Listen now for insight into how the audience expansion in sports betting opens up the doors for content and betting engagement.


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Take the leap with us and deep dive head first into the people, data patterns, and signals that drive venture investment decisions – as they’re happening. Powered by Jump Capital, The Jump Off Point talks about the trends (and people) shaping technology and venture capital investing with thoughtful and candid conversations from industry pioneers.